Website Development for Clinic

Patients almost never open your About page. They want the schedule, a price range, your BPJS status, then directions. The searches are short and typed on a phone: dentist near me open now, scaling cost in Cibinong, BPJS clinic in Gunung Putri, Saturday obstetrician hours.

When the site stays silent, those questions land on WhatsApp. At a dental clinic in Bogor, almost every message asked two things: which days the dentist is in, and what the procedure costs. The same number collects job applications and supplier pitches, so a careers page and a partnership contact clear the queue.

A clinic schedule never holds still. Doctors split the week between two or three places, leave gets approved, shifts are swapped late, holidays move the rest. Hours hardcoded into a page are wrong within a fortnight, and a patient who arrives to an empty room leaves a Maps review instead of calling.

So the schedule is data the clinic edits from an admin page: change the hours, flag a doctor as away, name a stand in, and the public page follows on save. The last updated date sits above the table. A useful schedule row carries more than a name and a time:

The list of features clinics really use is short. One page per service with a price range, not a giant tariff sheet. Insurers and BPJS status written plainly, including when you only take self paying patients. Directions with a landmark, parking notes, and which door opens after dark. A WhatsApp button that arrives with the service and slot prefilled.

What gets bought too early: a patient facing records portal, a homegrown video consultation tool, a payment gateway for paying up front, and a mobile app before the website is right. Treatment is nearly always settled at the cashier or through insurance. A chatbot answering medical questions is out too, because symptoms belong with a clinician. Artificial Intelligence only drafts education articles, checked by a person before publishing.

Health data is sensitive personal data under Indonesia's data protection law, so the forms are built differently. The public booking form holds four fields: name, WhatsApp number, service, and preferred time. Symptoms, diagnoses, medication, and photos of body parts never pass through a form that ends in a shared inbox.

Advertising is regulated too: a clinic site cannot promise a cure or call itself the best in town. Before and after photos and testimonials need written consent and still sit inside the health advertising rules, so the safer page shows the rooms, the equipment, the team, licences, and doctor credentials.

Four signs show up before a clinic needs software: patients pile into one hour with no queue numbers, files are on paper so a history means digging through a cabinet, the drug stock misses at month end, and a second branch opens with hours and prices that never match.

Records still need a home, not on the public site but in an internal app with access by role: the doctor sees their patients, the cashier sees the bill, reception cannot open clinical notes. Most primary clinics take them in order: queueing and schedule, then records, then cashier and pharmacy stock.

Modules cost IDR 5,000,000 each per year with the server included, any five are packaged at IDR 20,000,000, and Paket Bisnis Berjalan pairs an SEO website with three modules at IDR 20,000,000 per year. We work from Gunung Putri, Bogor, and for a new clinic the website comes first, the app later.