Website Development for Hotel

Room hunting starts with dates and a city, not a hotel name. An OTA shows the rate, the rooms left, photos of every type, and reviews on one screen. A hotel site often answers with a lobby photo and a booking button that opens an email form, and nobody waits for the reply.

A direct channel is settled by numbers, not design: rate per room type for the chosen dates, rooms left, cancellation terms, and the total after tax and service. Miss one and the page is only an introduction to an OTA.

Rate parity blocks a cheaper public rate than the OTA, which many hotels read as a reason to give up. Added value is still allowed: breakfast for two, late checkout, a station pickup, a member rate behind a login, all shown on the room page.

Each segment searches in its own voice. Families type pool hotel for kids, an office committee types hotel ballroom 300 pax with a city name, a transit guest types hotel near the airport for a six hour rest, and a couple types wedding venue for 200 guests.

So the structure inverts: one page per room type, one per facility that drives a booking, one per nearby area with real travel distances. Pages carrying numbers such as ballroom capacity and distance to the station are also the ones search engines and Artificial Intelligence answers quote.

The costliest mistake on a hotel site is a booking engine whose availability is typed in by hand. The last room sells on an OTA, the site lags, and the front desk meets a guest at eleven at night holding payment proof for a room that does not exist.

Often requested, rarely used: a three dimensional tour that crawls on mobile data, an app guests must install for a two night stay, and a chatbot blind to availability that sends every question to the front desk.

In city and resort area hotels, meetings, office gatherings, agency training, and weddings often out earn nightly rooms. Those requests never close on a booking button, because the buyer wants a quote: pax count, date range, room layout, catering package, and a room block for out of town attendees.

A function page therefore needs a capacity table per layout and a fixed field form that reaches the sales WhatsApp group complete. Event buyers ask three hotels at once, and the fastest complete reply gets read.

When quotes, room blocks, and occupancy reports still live in spreadsheets, that work moves into app modules at IDR 5,000,000 per module per year, server included, with every five modules bundled at IDR 20,000,000.

A villa or boutique hotel with few room types usually fits the company profile package, from IDR 3,000,000 per year, up to 50 pages, ready in 7 to 14 working days. A hotel with many room types and a ballroom suits the SEO website, from IDR 5,000,000 per year for up to 150 pages.

A group of several properties needs more room: a GEO website from IDR 8,000,000 per year for up to 500 pages. For a single long weekend promo, a landing page from IDR 2,000,000 per year is ready in 3 to 5 working days, while the Running Business package pairs an SEO website with three modules at IDR 20,000,000 per year.

Every website package covers hosting, SSL, the server, a WhatsApp group, and unlimited revisions for a year. The domain is bought separately and stays in the hotel's name, because that name also carries official email, the Google Business Profile, and OTA registrations. We work from Gunung Putri, Bogor, West Java, next to the Bogor and Puncak hotel market.