Table of contents
Quick summary
- Unit status per block and type changes in one place, never written into the page
- The mortgage simulator sits on the unit page, with deposit, tenor, and monthly estimate
- One page per location and cluster, because people search for a house by district
- SEO from IDR 5,000,000 a year for 150 pages, GEO from IDR 8,000,000 for 500 pages
- Modules for stock, leads, and the mortgage pipeline run IDR 5,000,000 each per year, server included
- The domain is bought separately and stays in your company name
Unit stock moves daily, and the site usually does not
A salesperson closes a unit at nine in the evening over WhatsApp, the booking fee lands next morning, and nobody marks it on the site. By midday three callers ask about the same block and get offered a unit they did not choose. A buyer who has already costed one unit rarely switches on the first call.
The reverse costs as much. A unit stays reserved for a buyer the bank rejected six weeks ago, yet the site still reads sold. Nobody sees a free unit, and sales still believes that type is gone.
So the unit list never gets written into the page. One stock record holds the block, number, type, live price, status, and who has held it since when. The cluster page, the type page, and the site plan all read it.
What buyers look for, and the words they type
Hardly anyone searches a developer's name. They search a place and a payment: houses for sale in one district, an estate near a station, a house at two million rupiah a month, a shop unit on one road. First time buyers filter by the monthly figure, not the headline price.
That pattern sets the page count. Each location, cluster, and unit type needs its own page, plus pages on subsidy eligibility, the gap between freehold and right to build titles, and the costs outside the price. Four clusters in three cities pass fifty pages fast, which is where the 150 and 500 page limits matter.
- A page per district and per city, not one location page for all of them
- Filtering by estimated monthly instalment, not just a price range
- Distance to the toll road, station, market, and schools given as numbers, not claims
Features that get used, and features that only add weight
The list of features touched every day is short: correct unit status, a mortgage simulator on the unit page, a site plan clickable block by block, a site visit form, and a brochure released once the visitor leaves a number. For buyers who have signed, a progress page with dated photos kills the monthly calls.
What rarely pays off is clear too. A cart and online checkout for a house go untouched, since the booking fee arrives by transfer and a person verifies it. A 360 tour of every unit is costly and dates fast, so keep it to the show unit. Heavy animation hurts, because many visitors open the site on a phone on location.
- Used: unit status, mortgage simulator, interactive site plan, visit booking, brochure download, build progress
- Rarely used: unit checkout, a 360 tour of every unit, a generic chatbot, heavy home page animation
A property lead goes cold inside an hour
A visitor fills in the form at nine in the evening. With no reply inside the hour they have filled in three more, and whoever calls first wins. A form that only emails one office address is close to having no form at all.
What we install is not a form but a route: a WhatsApp alert to the agent on duty, a rotation, a duplicate check so two people do not ring the same buyer, and a record of the page and ad behind each lead. That record later tells you which cluster deserves the budget.
Modules enter here: unit stock, leads and follow up, and a mortgage pipeline tracking each application from booking fee through documents and the bank check to signing. Pricing is IDR 5,000,000 per module a year including the server, with every 5 modules bundled at IDR 20,000,000. An SEO site plus three modules is the Paket Bisnis Berjalan at IDR 20,000,000 a year.
What we settle before a single page is built
Work begins from the unit list and the price list, not a design. The opening questions never change: how many clusters, how many types, who may change a price, and where the unit data lives today. When the answer is four spreadsheets on four sales phones, that gets fixed first.
We work out of Gunung Putri in Bogor, West Java, so the Greater Jakarta property corridor is the market we watch daily. Every website package covers hosting, SSL, the server, a WhatsApp group, and unlimited revisions for a year, which matters in property because price lists and promotions shift almost monthly. The domain is bought separately in your company name.
Which package fits which kind of property business
| Operation | Package | Price and limit |
|---|---|---|
| One project launching, traffic from ads | Landing Page | From IDR 2,000,000 a year, 1 page, 3 to 5 working days |
| Agency office, third party listings | Company Profile Website | From IDR 3,000,000 a year, up to 50 pages, 7 to 14 working days |
| Developer with several clusters and unit types | SEO Website | From IDR 5,000,000 a year, up to 150 pages |
| Developer across cities, many location pages | GEO Website | From IDR 8,000,000 a year, up to 500 pages |
| Unit stock, leads, and mortgage pipeline tracking | Application modules | IDR 5,000,000 per module a year, server included, 5 modules IDR 20,000,000 |
Frequently asked questions
What does a property website cost per year?
Property websites start at IDR 5,000,000 a year on the SEO package for up to 150 pages, and IDR 8,000,000 a year on GEO for up to 500 pages. Hosting, SSL, the server, and unlimited revisions for a year are included, while the domain is bought separately in your name.
How long does a property website take to build?
Build time follows the page count. A one page landing page takes 3 to 5 working days, a company profile site of up to 50 pages takes 7 to 14 working days, and SEO or GEO dates get locked once the unit list and price list are complete.
Who updates a unit status when one is sold?
Your sales team changes unit status from the stock panel, waiting for nobody, because data that moves daily cannot sit in a queue. Layout changes and new clusters stay with us through the WhatsApp group, under the unlimited revisions in year one.
Can the mortgage figures on the site be treated as official?
Mortgage figures on a website are an estimate, never a bank approval, and we print that under the result. Their job is filtering: a visitor sees the likely deposit and instalment before calling, so the talk opens on a unit they can carry.
Why build a site when the listings are already on a property portal?
Property portals send buyers who are mid comparison, the number shown is not always yours, and the cost runs per listing or per lead. Your own site, with a page for each location and cluster, catches the same searches without a commission, and many developers run both.
Does a property website need a payment gateway or an e-commerce package?
Payment gateways rarely help when the product is a house, because the booking fee moves by transfer, the sum is large, and someone verifies it before the unit is held. The E-Commerce package, from IDR 12,000,000 a year for up to 500 product pages, suits stocked goods, not houses or land plots.
