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Five subsidiaries, five websites, nobody maintaining any of them

Each unit once hired its own vendor in its own year. Now the logos do not match, one domain has expired, and nobody knows who holds the account.

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Why this happens

It is almost never a matter of effort. These are the patterns we keep running into.

Every unit went its own way

Each site was built when that unit needed one, with its own budget and vendor. No single decision was wrong, but the sum makes the group look like five companies that have never met.

Nobody owns them after handover

The vendor finished, handed over, and no internal owner was assigned. Domains and hosting get renewed by whoever happens to remember.

Partners never see the group's real size

A buyer or investor opens one unit's site and sees one small unit. The group's combined capacity, reach, and business lines never appear in one place.

How we fix it

  1. 01

    One structure, many units

    A group home page carries the overall scale, then each subsidiary keeps its own section with its products, contacts, and team. Visitors can enter anywhere and still understand they are looking at one group.

  2. 02

    A consistent visual identity

    One colour, type, and component system across every unit, with room for a per unit accent so each business keeps a face of its own.

  3. 03

    One place to change content

    An address, phone number, or board change is made once and follows through every unit that uses it.

  4. 04

    Domains and hosting consolidated

    Every domain moves into one account owned by the group, with renewal dates on record. No more domains dying from a forgotten invoice.

What it looks like

The page a prospective buyer sees, on a large screen and on a phone.

What this screen shows

  • Contact head office
  • Metal Components Unit
  • Foundry Unit
  • East Distribution Unit

Case study

Manufacturing and distribution group

Situation

Four units, four sites, four vendors. One domain went dark for two weeks because nobody renewed it, and no page explained the group as a whole.

What we built

One group structure with a section per unit, a single visual identity, and every domain moved into one group account with renewal dates on record.

Result

  • One page now explains the combined scale to partners
  • Company detail changes are made once
  • No more domains expiring unnoticed
  • Each unit still has its own pages and contacts

Packages

Pick the one closest to your situation. We tighten the scope in the first conversation.

Group Identity Package

Your group reads as one company no matter which door someone enters through.

Who it is for

Holdings with two to four units whose sites already drifted apart.

What you get

  • Group home page with scale, business lines, and locations
  • One colour, type, and component system across units
  • A dedicated section per unit with its own contacts
  • Domain and hosting consolidation into one group account
  • A year of content changes included
Free Consultation

Subsidiary Rollout Package

A new unit goes live in days on the same structure, with no vendor hunt.

Who it is for

Groups still adding or acquiring units that do not want to repeat this each time.

What you get

  • A unit template ready to fill for a new subsidiary
  • A short guide so an internal team can fill it in
  • A central careers page across every unit
  • Everything in the Group Identity Package
Free Consultation

Questions we get asked

Each unit wants to keep its own domain. Is that possible?

Yes. A unit domain can keep pointing to its own section, or stay standalone on the same structure and look. What gets unified is account ownership and the design system, not necessarily one address.

We do not know who holds our old domains.

That is a common starting point. Ownership can be traced from registrar records and payment history, then transferred. If a domain truly cannot be recovered, we plan a move that does not cost you search position.

One unit just built a new site. Does it have to be torn down?

Not always. If the structure is sound, we align the look and navigation so it connects to the group. We check first before recommending a rebuild.

Can each unit still manage its own content?

Yes. Each unit manages its own products, news, and contacts, while shared data such as head office address or board composition is edited once at group level.

Problems that usually come together

Tell us the situation first

No long form. Send one message describing where you are now and we reply with a sensible next step, not a mass quote.

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